New Zealand Rugby today announced the third Bledisloe Cup Test between the All Blacks and Australia will be streamed live and available on-demand to more than 45 countries around the world on www.youtube.com/allblacks from 7.35pm NZT (8.35am CAT) on Saturday, 19 October.
New Zealand Rugby Chief Executive, Steve Tew said the online broadcast of the Test would provide not only All Blacks fans from around the world with an opportunity to view the eagerly awaited match, but also open up rugby to a wider audience.
“The international popularity of the All Blacks on our social media channels is huge, with almost 70 per cent of our 3 million strong online community based outside New Zealand.
“In terms of world rugby, it doesn’t get much bigger than the All Blacks against our traditional rival, Australia. Providing fans from Manhattan to Moscow with an opportunity to watch the final Bledisloe Cup Test of the year supports our goal to showcase the All Blacks in new markets throughout the world and build our global fan base.
“This is a first on this channel and we have a range of exciting innovations planned in the online and content space over the coming months that will help us connect with the growing global fan base,” said Mr Tew.